About me

Hey, I’m
Ethan.

I’m a 19-year-old founder building Contruva, an AI employee and operating platform for small and medium-sized home-service contractors.

Contractors tell Contruva what they need in plain language, and it follows up on quotes, answers calls, schedules jobs, and handles the admin, so they can run their business instead of their software.

Canadian-built · Global ambition
What I stand for

Three things I care about.

Blue collar first

Every decision starts with the people doing the actual work.

AI that works

Not flashy demos. An AI employee that finishes the jobs nobody has time for.

Scale

Helping contractors grow without adding the same amount of chaos.

Why I’m building this.

I’ve always had huge respect for people who build things with their hands.

The more time I spent around contractors, the more I noticed the same thing: they were incredible at their craft, and completely buried in paperwork, quotes, and chasing payments. The software built for them didn’t seem to understand how they actually work.

So I started building. I talked to over a hundred contractors, listened more than I spoke, and set out to make tools that give them their time back.

I’d rather build something great here than something average anywhere else.

This blog is where I document all of it: the lessons, the mistakes, and what I’m learning about AI, the trades, and building a company along the way.

If you’re a contractor, an operator, or an investor who believes the trades deserve better tools, I’d love to hear from you.

Age
19Years old, and just getting started.
Research
100+Contractors interviewed before writing any code.
Writing
30Posts on AI, the trades, and building.
Canadian flag in front of the Three SistersRoots
Construction worker on a building frameThe trades
Laptop glowing in the darkTech

Let’s build
something.

Questions, opportunities, or just want to say hi.

Get in touch